Our Story

We got tired of the noise

Distill exists because most GTM content is generic, consultant-flavoured, and built for likes not results.

It is a GTM thinking platform for B2B leaders. It's a growing library of hard-won frameworks, field-tested playbooks, and opinionated thinking on positioning, pipeline, go-to-market execution, sales strategy, revenue operations, and everything in between.

Not a course, not a consultancy, not a newsletter pretending to be a platform but a real working resource, built from experience, refined in the field, and written for the people doing the actual work.

Sana Patel — global marketing executive, GTM builder and founder of Distill, with twenty years of experience across Life Sciences, Payments, Technology and Healthcare

Every week there are thousands of posts, threads and hot takes about go-to-market strategy and most of it is repackaged common sense dressed up in frameworks that have never survived a real sales call.

The people actually doing the work - the marketers building pipeline from scratch, founders repositioning mid-flight, revenue leaders trying to align a team pulling in three directions; they don't need more content what they need is clearer thinking.

That's what Distill is for.

Why Distill exists?

Who is it for?

Distill is for B2B founders, CMOs, marketing leads, sales leaders and revenue operators who are past the point of needing basic advice.

You've read the books, seen the playbooks, know the theory; what you need now is sharper thinking, frameworks that hold up under pressure and perspectives that don't evaporate when they meet reality.

If that's you, you're in the right place.

  • Distill Playbook — hard-won go-to-market frameworks built across fifteen countries and twenty years

    Deep structured frameworks -positioning, pipeline, sales strategy and GTM execution, built to be used, not just read.

    Playbooks
  • Distill blog — B2B marketing leadership insights and GTM frameworks by Sana Patel

    Shorter thinking, observations from the field, filtered opinions on what's working and what's just noise.

    Blogs
  • Clarity by Distill — monthly B2B marketing newsletter for senior GTM leaders

    A monthly newsletter, the best of Distill's thinking, distilled further, no fillers, no fluff and lot of insights.

    Clarity - Newsletter
  • Distill podcast by Sana Patel — hard-won GTM thinking for B2B marketing leaders

    Conversations with B2B leaders on the strategies, decisions and mistakes that shaped how they go to market.

    Podcasts

Let's Think Through It Together

If you are working through a market entry challenge, a positioning problem, a GTM question you cannot quite get clear on, or simply want to exchange ideas with someone who has been in the field, reach out. I read every message and respond personally.