Field Notes · Distill
Thinking from the field, filtered
Shorter thinking and honest observations on B2B go-to-market, opinions on what is working and what is just noise. Everything here follows the same rule as the rest of Distill, refined until only what matters remains.
No. 01
AI in Marketing
How to put AI to work across the marketing function without losing judgment, accountability or taste. Operating models, honest scoping, and what human in the loop actually looks like when the deadlines are real.
Read the seriesNo. 02
Regional GTM
Go-to-market thinking shaped by twenty years across fifteen countries. Market entry, localisation decisions, and why strategies that travel badly usually deserved to.
Read the seriesPrefer the deeper cuts? The blog is where thinking starts, the playbooks are where it becomes an operating model, and the podcast is where I talk it through out loud.