The Philosophy
I got tired of the noise
Distill exists because most GTM content is generic, consultant-flavoured, and built for engagement rather than results. This is a working resource for B2B leaders, built from experience, refined in the field, and written for the people doing the actual work.
How I Think About This Work
Everything published here follows one rule, refine until only what matters remains. I have spent twenty years building marketing functions across fifteen countries and four industries, and the lesson that survived all of them is that clarity beats volume. Distill is that lesson, practised in public.
Who It Is For
Distill is for B2B founders, CMOs, marketing leads, sales leaders and revenue operators who are past the point of needing basic advice. You have read the books, seen the playbooks, and you know the theory. What you need now is sharper thinking, frameworks that hold up under pressure, and perspectives that do not evaporate when they meet reality. If that is you, you are in the right place.
What You'll Find Here
Four formats, one rule, refined until only what matters remains.
Playbooks
Deep, structured frameworks on positioning, pipeline, sales strategy and GTM execution, built to be used, not just read.
ExploreBlogs
Shorter thinking and observations from the field, filtered opinions on what is working and what is just noise.
ReadClarity
A monthly newsletter carrying the best of Distill's thinking, distilled further, no filler and plenty of insight.
SubscribePodcast
A solo show where I work through the strategies, decisions and mistakes that shape how companies go to market, in plain language.
ListenLet's think through it together
If you are working through a market entry challenge, a positioning problem, or a GTM question you cannot quite get clear on, or you simply want to exchange ideas with someone who has been in the field, reach out. I read every message and respond personally.
Write to MeLet's Think Through It Together
If you are working through a market entry challenge, a positioning problem, a GTM question you cannot quite get clear on, or simply want to exchange ideas with someone who has been in the field, reach out. I read every message and respond personally.