A GTM Thinking Platform for B2B Leaders
From Chaos to Clarity
Hard-won frameworks, field-tested playbooks, and opinionated thinking on positioning, pipeline, and go-to-market execution. Built for the people doing the real work.
Explore the Playbooks-
Deep frameworks and structured guides on positioning, pipeline, sales strategy and GTM execution. Built to be used, not just read.
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Shorter thinking and field observations, filtered opinions on what is working and what is just consultancy theatre.
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A monthly issue carrying GTM thinking distilled to what actually matters, dense, opinionated, and worth your inbox.
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Audios where I work through the strategies, decisions and mistakes that shape how companies go to market, in plain language.
What is Distill?
Definitely not advice, just selected observations and thinking tools.
Distill exists because most GTM content is generic, consultant-flavoured noise, repackaged common sense dressed up as strategy. This is a growing library of frameworks and playbooks built from real experience, refined under pressure until only what matters remains, and written for people who are past the point of needing basic advice.
Let's Think Through It Together
If you are working through a market entry challenge, a positioning problem, or a GTM question you cannot quite get clear on, or you simply want to exchange ideas with someone who has been in the field, reach out. I read every message and respond personally.