The Distill Playbooks
Frameworks built to be used, not just read
Deep, structured operating models for B2B go-to-market, drawn from twenty years in the field and written for the people who own the outcome. No theory that evaporates on contact with reality.
Running a Marketing Function with Claude
Human in the loop, where it belongs
A step-by-step operating model for putting AI to work across the marketing function while keeping judgment, accountability and taste with you. Ten steps in three phases, the approval matrix, the content cascade, the failure modes, and a first-90-days plan, all drawn from running a real content operation this way.
Get Playbook 01No. 02 is in the works. Each playbook is field-tested before it is published, which means they arrive when they are ready rather than on a content calendar. Subscribe to Clarity and you will know first.